It also licenses the rights to Stationery Store to Essex Interactive, which packages the application with other titles and sells it to Target and Kmart, and to GT Interactive, which sells it to Wal-Mart. It produces 10 applications-including Stationery Store, Sticker & Label Store, T-Shirt Store and Comic Strip Store-as part of its ColorStore package, which is bundled with other software titles and sold with Canon’s color printers. To get its products to consumers, DogByte relies on exclusive distribution agreements with Canon Inc. Indeed, more than 80% of all new printers purchased for the home in the fourth quarter were color inkjet printers, according to La Jolla-based research firm Computer Intelligence InfoCorp. “I believe color printers will be like color TVs-by the year 2000 a lot of people will have one.” “I wanted to look at nontraditional markets for color printing,” he says.
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